portfolio / fineturf /

Fineturf, one of the countries leading sports ground contractors, based in Grantham, Lincolnshire specialise in the construction, maintenance and installation of sports turf surfaces. Fineturf required a website redesign, search engine optimisation (SEO) and an internet marketing campaign to raise the national profile of the locally successful business.

the brief /

Fineturf, who found their business going from strength to strength both locally and nationally, approached Malinky Media for advice on how to develop their online presence. They required a modern website, fresh content and a web marketing plan.

the solution /

Malinky Media spent time with the client to understand their business, the services they offered and products they sold. Together, we then wrote an entire websites worth of new content. By combining the clients sports turf industry expertise and our search engine expertise we formulated engaging content that the readers and Google would both enjoy.

The website design used existing Fineturf branding and a new site structure which would allow customers to easily understand the services on offer and benefits of using Fineturf.

UPDATE

Following the successful launch of the website, further work has been completed with the client. This has included a blog / news page, built in Wordpress and a new photo gallery. Both provide customers with fresh content to keep new and existing visitors interested in the company.

A new SEO campaign is also underway to improve, the already high search engine rankings.

the result /

Since the website launch and in a niche marketplace, Fineturf, are attracting more visitors and potential customers every week. The relationship with Malinky Media continues as we strive to promote their business further and take full advantage of its online potential.

the testimonial /

"Fineturf wanted to raise its profile and web presence and looked at very expensive optimisation packages and 'bespoke' website packages to buy and build your own DIY kits. Malinky Media was approached and after several meetings they set out a number of proposals for lifting the Fineturf website profile."

"We got fully redesigned website, split brilliantly into easy to navigate sections with lots of good content and pictures which soon sent Fineturf onto the first page of some of the biggest search engines in the world. This without spending a penny on the so called website optimisation packages that everyone tried to sell us."

"Malinky Media's ability to listen, understand and then create very professional internet websites has really worked for us. Their drive and passion for creating the right website has certainly increased our presence on the World Wide Web and we receive very good feedback on the content, quality and design of our website. "

"It has been a pleasure working with Malinky Media and the value for money has been astonishing. We could not get anywhere near the amount of leads and potential business using other conventional marketing/advertising methods."